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Social CRM: turn a public complaint into a private reply
social crm

Social CRM: turn a public complaint into a private reply

At the end of 2015, Facebook implemented a series of new functions with the purpose of stimulating and optimizing the conversation between users and fan pages on the platform. One of the main changes was the possibility for the page to answer comments through private messages. Before that, when consumers…

Customer Care’s digitalization
social crm

Customer Care’s digitalization

You already know this, but it doesn’t hurt to remind you: in a few years, telephone support will no longer exist. Helped by new technology, consumers have a wider range of more comfortable alternatives to search for solutions with companies they relate with, either by consumption or affinity. The main…

How to keep control of a franchise on social media
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How to keep control of a franchise on social media

The franchise system has big advantages, both for franchisors and franchisees. One of the main benefits is the possibility of using coordinated marketing campaigns, performed collectively, often with better results than individual campaigns. And this is how new opportunities can be taken advantage of with the use of social media.…

How to fight back fake news about you and your company on social media
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How to fight back fake news about you and your company on social media

During the 2016 north American elections, Facebook and Google were accused of favoring the republican candidate Donald Trump by releasing fake news about his opponent, Hillary Clinton. The discussion generated debates over the last weeks about how the social media giants can fight the spreading of fake content. Despite the…

Social CRM: optimize your customer support with saved replies
social crm

Social CRM: optimize your customer support with saved replies

Early in 2015, Facebook released the “Very responsive to messages” badge for pages that answer 90% of their private messages in an average span of 5 minutes. The goal was to stimulate communication between brands and consumers, making customer service on the platform faster.  ​ Still on the same year,…

Beer is the most consumed beverage during New Years Eve
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Beer is the most consumed beverage during New Years Eve

E.life analyzed 48.049 pictures posted on Instagram between 11p.m. on the 12/31/2016 and 1a.m. on the 01/01/2018, searching for logos of beverage companies on pictures in the platform, and found out that beer is the most consumed beverage during the holiday, with bigger numbers than champagne. Through a hashtag search…