21 metrics to analyze and compare your brand's performance on Instagram

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21 metrics to analyze and compare your brand's performance on Instagram

The social network, Instagram, is widely used by most creators and brands for being a visual network. You can take and post photos, record and post videos, produce Stories, Reels, IGTV, and much more.

Due to all the potential that Instagram has, and for brands to understand how they are performing, Buzzmonitor has Buzzmonitor Analytics Pro for Instagram.

With it, you can not only analyze 21 essential performance metrics on Instagram, you can also compare them with those of your competitors.

 

Discover the essential metrics:

 

Instagram metrics

 

1. Maximum Followers 

This metric allows you to view the maximum followers that the profile reached during the selected period.

If the followers decrease, this value does not change.

 

 

2. Total Change in Followers

This metric allows you to see how many followers your brand is gaining.

* It is important to analyze to know if your publications are having a good impact. 

 

 3. Average Change of Followers per Day

The analysis of change of followers is important to know if your content is attracting new followers per day, or if there are losses of followers.

 

 

 

4. Total Following Accounts 

This metric is used to visualize how many and which profiles your brand follows.

 

 

 

5. Total Change in Following Accounts

See how many profiles your brand follows or unfollows.

 

6. Average Change of Following Accounts per Day

See how many profiles your account follows per day.

 

 

 

7. Sum of Profile Posts

See how many posts your profile has.

 

8. Average of Profile Posts per Day

See the average of how many posts your profile makes per day.

 

 

 

9. Top Posts

You can see which are the posts with the most engagement on your profile.

* Helps you understand what type of content your audience likes and the most common type of interaction.

 

 

 

10. Average Reach Engagement

See, on average, the reach of your profile

 

 

11. Max of Reach Engagement

See which day your profile had the maximum engagement reach.

 

 

 

12. Growth of Engagement

This metric allows you to see the growth of your profile engagement.

 

 

 

13. Average of Engagement

See, on average, the engagement of your profile.

 

14. Max of Engagement

See which day you had the most engagement on your profile.

 

15. Total Engagement

You can see how many interactions (Likes and Comments) your posts have had.

 

 

 

16. Average Interactions

Analyze the average of interactions in your publications.

 

Exclusive metrics for account administrators

 

17. Insights

See total and average impressions; the reaching; total and average views; clicks on send email and call.

 

18. ADS Section

The ADS section allows you to see the main metrics of your paid (sponsored) content.

 

19. Stories

Stories are successful on Instagram, and in Instagram's Buzzmonitor Analytics Pro you can see the following metrics related to your stories:

  • Sum of Profile Stories;
  • Average of Profile Stories per Day;
  • Total Stories Reach;
  • Total Stories Impressions and Top Stories

 

20. Total Views

As an administrator of your brand's profile, you can see how many people have viewed your profile.

 

21. Growth  Reach Engagement

See the growth of the reach (how many people saw your post) of your posts.

 

 

In addition to seeing your brand's metrics and statistics, you can compare them with those of your competitor and analyze performance.

 

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