Categoria: social ads

social ads / - 26/07/2016 00:00:00

Wow, this is the first bot for Facebook ads in the planet !

For Lyticx debut we used the Facebook Ads API to build a seamless Bot who delivers relevant cost information for you. For example: How much did you spend last month? (or Last May, or last week). Try it out now.     IMPORTANT: before using Lyticx Bot at, you…

social ads / - 19/06/2016 00:00:00

How to carry out an A-B test for your Facebook campaigns?

One of the benefits of advertising on social media is to be able to spare, at the beginning, part of your brand’s media funds, whilst testing different campaigns, each one of them with distinct messages, audiences and colors. And therefore optimizing your funds on the winning campaign for each different…

social ads / - 19/03/2015 00:00:00

How to mimic Facebook ads success in music distribution platforms

  Summary   On this paper we describe how to extract consumer structured data from Twitter such as hobbies, favorite brands and venues and combine this with their musical tastes using semantic search and machine learning. The goal is to build a Target Audience API for music platforms to be…