Tag: Earned media

Monitoring / - 04/11/2016 23:02:31

Owned media, Earned Media, Paid Media

As digital marketing evolves, different brands started using different definitions for the market, adapting the concepts of Owned, Earned and Paid Media according to their needs. This is the case of a multinational company of consumer goods that defines these concepts as: ●      Owned Media is all the buzz collected inside the brand…