Monitoring / - 02/10/2014 00:00:00
Building Consumer Panels using Social Big Data from Twitter: a comprehensive how-to guide
Traditional Social Media monitoring focus on capturing conversations around brands. It is a one-dimensional, brand-oriented approach. Changing the question from what consumers are saying about my brand to who is talking about a brand and related topics is the goal of consumer-centered monitoring. The fundamental idea is to look at…
