The amount of data that people leave in the digital universe has reached unprecedented volumes, and it keeps on growing due to cheaper smartphones and data packages for internet usage. Google searches, social media updates, e-commerce purchases, or interactions with chatbots are a few of the examples of available sources…
22/01/2018 17:44:58
To start this new year in the best way, Buzzmonitor has 7 news that will make the social media professionals’ work easier than ever this year. 1.Schedule videos on Facebook The Buzzmonitor Publisher module can now publish and schedule video contents for Facebook. Many formats are supported: 3g2, 3gp, 3gpp,…
18/01/2018 23:34:10
When a brand decides to sponsor a post on Facebook or Instagram, the engagement is instant. Comments, reactions, and likes start to arrive as users become “engaged” with the content. But not all engagement is good. A simple campaign can generate negative engagement as well that can damage the brands…
13/01/2018 00:38:21
When starting to monitor a brand’s social media, a question comes to mind: how to define which topics are going to be monitored? The answer is simple: it’s necessary to understand the pillars of the brand. The pillars of the brand are the ideals of a company which support its…
15/08/2017 21:38:22
How can a brand develop a long lasting dialogue with each one of its influencers, using software applications developed for managing an emerging field such as Influencer Advocacy (IAD)? First of all, to answer this question, it’s better to know what this new set of IAD practices means. When…
15/08/2017 21:21:46
Those who work with technology or marketing know that the artificial intelligence field is helping redefine many businesses by automating processes that previously demanded human interference. From fabricating products, through credit analysis, all the way to customer support, many things are changing with the evolution of the computer science field.…
15/08/2017 19:23:43
Now brands have the ability to reply as pages inside Facebook groups without having to create a personal profile to Interact for the brand. That offers a series of opportunities and insights to directly interact with the consumer. Opportunities for brands ● VIP customer service: these are people who can…
01/08/2017 23:16:41
Imagine you have a Telecom. When you sponsor a post on Facebook, you receive dozens of negative comments from users who are dissatisfied with your services, some of them threatening to report your brand to some sort of consumer rights entity. The good news is that when commenting the term…
01/08/2017 23:08:17