By monitoring posts with Buzzmonitor, some clients have questions about the total impact metric, shown in the inferior part of the graphics generated on the reports. After all, is the impact calculated by Buzzmonitor by user or by post? For example: a profile has one thousand followers. If in this…
09/05/2017 21:47:54
The historic analysis of data is a simple methodology, however forgotten many times by social media analysts. At the same time in which it offers a comparison parameter between the current data and a previous time period, it allows them to tell good stories from the changes revealed by the…
02/05/2017 22:07:48
photo: Realmadrid.com Due to pure coincidence, one of these days i came across a video showing Julia Roberts visit to spanish club Real Madrid. In the video, the eternal “pretty woman” shows up holding a really pretty bottle of blue mineral water. After staring at the scene for a couple…
02/05/2017 16:52:15
Last week we wrote about the Influencer Lifetime Value, and we saw how important it is to develop a long lasting dialogue with each influencer. This article goes deep into the subject and shows how to do it in a systematic way by using software applications to manage a newborn…
27/04/2017 20:16:13
Customer lifetime value (CLV) is an old marketing concept known by specialists and fidelity programs. It’s about the total value that a client will buy from a brand during the entire period that he is relating to it. For example, an airline company can measure the value of a year from…
27/04/2017 19:54:31
Check out the updates that have just arrived on Buzzmonitor this month, and see how they will help the Social Media professional even more. Author History for Instagram The history has also arrived for Instagram. The same way it happens on Twitter and Facebook, it’s possible to see the interactions…
26/04/2017 22:13:17
Instagram’s potential is no longer a novelty, the image and video sharing social network has exceeded expectations. With over 500 million active accounts per month and about 95 million daily posts, Instagram is also perfect for brands who want to attract and engage more clients on the internet. With the…
26/04/2017 21:11:52
Social media monitoring started being used by companies for over a decade, but only on the last few years we realized that listening to what is said on the internet goes beyond the buzz over advertising campaigns or crisis management. A look over the consumer and the categories is another…
21/04/2017 01:11:00