When starting to monitor a brand’s social media, a question comes to mind: how to define which topics are going to be monitored? The answer is simple: it’s necessary to understand the pillars of the brand. The pillars of the brand are the ideals of a company which support its…
15/08/2017 21:38:22
How can a brand develop a long lasting dialogue with each one of its influencers, using software applications developed for managing an emerging field such as Influencer Advocacy (IAD)? First of all, to answer this question, it’s better to know what this new set of IAD practices means. When…
15/08/2017 21:21:46
Those who work with technology or marketing know that the artificial intelligence field is helping redefine many businesses by automating processes that previously demanded human interference. From fabricating products, through credit analysis, all the way to customer support, many things are changing with the evolution of the computer science field.…
15/08/2017 19:23:43
Now brands have the ability to reply as pages inside Facebook groups without having to create a personal profile to Interact for the brand. That offers a series of opportunities and insights to directly interact with the consumer. Opportunities for brands ● VIP customer service: these are people who can…
01/08/2017 23:16:41
Imagine you have a Telecom. When you sponsor a post on Facebook, you receive dozens of negative comments from users who are dissatisfied with your services, some of them threatening to report your brand to some sort of consumer rights entity. The good news is that when commenting the term…
01/08/2017 23:08:17
A new study by Think with Google shows a change in the consumers’ behavior when it comes to videos, which nowadays are on demand and can be seen at any time and any place. The study shows that each type of screen is used to access a different type of…
11/07/2017 22:57:14
RSS, abbreviation for Really Simple Syndicate, is a technology to present different formats of contents in websites and blogs with constant updates in a simple way. Sites with RSS feeds offer the possibility for the users to subscribe to receive updates from the websites without having to access them on…
11/07/2017 21:44:14
By monitoring posts with Buzzmonitor, some clients have questions about the total impact metric, shown in the inferior part of the graphics generated on the reports. After all, is the impact calculated by Buzzmonitor by user or by post? For example: a profile has one thousand followers. If in this…
09/05/2017 21:47:54