With multiple business units and a diverse audience, Imed Group needed a smarter way to manage its digital communication and measure results. The marketing team faced constant challenges: tracking engagement, evaluating campaign performance, and making data-driven decisions.
Before adopting Buzzmonitor, their analysis processes were time-consuming and decentralized. Gathering relevant insights required hours of manual work, making it difficult to:
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Monitor social media performance in real time
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Identify audience behavior patterns
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Measure the success of digital initiatives
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Improve integration among different units of the institution
Transforming Digital Communication with Buzzmonitor
To overcome these challenges, Imed Group implemented Buzzmonitor, using key features like:
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Dashboards → Provided a detailed view of social media performance, helping the team track interactions in real time and spot trends quickly.
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Automated Reports → Reduced manual work and delivered strategic insights for faster, more effective decision-making.
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Content Scheduling → Enabled structured planning, avoided operational errors, and optimized content distribution.
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Social Listening→ Mapped the digital landscape and allowed strategic comparisons to strengthen Imed Group’s online presence.
Results: Higher Engagement, Integration, and Trend Identification
The adoption of Buzzmonitor brought measurable improvements. During the 33rd anniversary campaign in September 2024, the marketing team used detailed analysis to make real-time adjustments. The results were impressive:
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587% growth in engagement
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Significant increase in followers and interactions
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Stronger integration between business units
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More effective communication with students and collaborators
With accurate insights at hand, the marketing team now creates strategies with greater confidence and efficiency.
“Only after implementing Buzzmonitor in our routine were we able to concretely monitor the importance and evolution of our campaigns, making the results more tangible.”
— Danúbia Silva | Marketing Team, Imed Group
The Impact of Digital Transformation
Partnering with Buzzmonitor revolutionized Imed Group’s digital communication. A structured, data-driven approach now allows the team to manage large volumes of interactions in an organized and strategic way.
By improving visibility into key metrics, Imed Group was able to:
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Optimize campaigns
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Strengthen its digital presence
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Build stronger relationships with its audience
This Imed Group success story shows how technology can drive communication efficiency while accelerating brand growth in the digital age.
Boost Your Brand’s Digital Performance
Want to achieve results like Imed Group?
Contact our specialists today and discover how Buzzmonitor can help your company improve social listening, identify trends and deliver measurable success.
