Is It Worth Investing in Micro and Nano Influencers?
Influencer marketing has changed dramatically in recent years. While brands once focused on celebrities with millions of followers, the trend today favors micro and nano influencers. But are campaigns with them really worth the investment? In this article, we explore the benefits, challenges, and success stories of working with these creators—and show why they can […]
How Imed Group Improved it’s Digital Strategy
With multiple business units and a diverse audience, Imed Group needed a smarter way to manage its digital communication and measure results. The marketing team faced constant challenges: tracking engagement, evaluating campaign performance, and making data-driven decisions. Before adopting Buzzmonitor, their analysis processes were time-consuming and decentralized. Gathering relevant insights required hours of manual work, […]
Social Listening Best Practices to Boost Your Brand
In today’s world, where communication happens in real time, social media monitoring has shifted from being optional to a strategic necessity. Applying social listening best practices is essential for brands that want to stay ahead. It’s not just about listening—it’s about knowing how and when to act to maximize every opportunity. In this article, we’ll […]
Influencer Marketing: How It Boosts Brand Growth
The digital era has revolutionized the way we communicate, consume information, and decide what to buy. In this fast-changing landscape, influencer marketing has emerged as one of the most effective strategies for brands looking to connect authentically with their target audience. By leveraging the trust and credibility of influential individuals, companies can strengthen their reputation, […]
How Buzzmonitor Turns Social Listening Into a $21M Business
While you’re scrolling through TikTok or X and watching the latest trend go viral, there’s a company analyzing it all in real time: Buzzmonitor, the leading social listening platform from Elifegroup. It tracks what’s trending, what’s fading, and—most importantly—what can be monetized. In 2024, Buzzmonitor helped brands like McDonald’s and Casas Bahia turn consumer conversations […]
How to Analyze Social Media KPIs and Improve Your Marketing Strategy
Using KPIs (Key Performance Indicators) is essential for effective social media management. They not only help measure the success of digital marketing strategies, but also provide the opportunity to adjust actions in real time to achieve better results. What Are KPIs? KPIs are indicators used to measure the performance of actions and strategies in relation […]
Social Media Monitoring: Why It’s Important and How to Do It Effectively
Social media monitoring is an essential strategy for companies that want to understand audience behavior, track brand reputation, and identify market opportunities. Beyond simply observing mentions or comments, monitoring enables you to extract valuable insights that help adjust campaigns, improve customer service, and create genuine connections with consumers. With social media monitoring, you can track […]
Viação Ideal: How to improve Social Media Customer Service
Viação Ideal social media customer service has undergone a remarkable transformation, delivering faster responses, fewer negative mentions, and stronger customer loyalty. In this success story, you’ll discover how the urban transportation company partnered with Buzzmonitor to centralize interactions, monitor sentiment, and achieve measurable growth in engagement and followers. The Challenge Viação Ideal, a leading […]
Buzzmonitor and Camil Alimentos Case Study: Strategic Dashboards and Efficient Social Media Management
Managing large brands with diverse product lines is often a challenging task that requires special care and constant attention. To keep everything under control, effective social media management and understanding how consumers perceive each product are key to ensuring a strong brand reputation. For this reason, Camil Alimentos chose Buzzmonitor to gain access to strategic […]