Pan Lovers: How Panvel Improved Its SLA by 75% and Built Customer Loyalty
The Panvel Group is a Brazilian pharmacy network with over 600 branches across the country. In addition to pharmaceuticals, Panvel stands out in beauty and cosmetics products and has its own brand for personal care. The group has always maintained high standards of customer service in its stores, but it saw an opportunity to enhance […]
How to monitor competitors and benchmark on social media
Monitoring competitors on social media is an essential strategy for companies looking to stand out in an increasingly competitive digital environment. This practice not only allows you to keep track of your main competitors’ actions, but also helps identify emerging trends, discover new growth opportunities, and adjust your campaigns more accurately. With social media benchmarking, […]
How to Use Social Listening for Influencer Management
In recent years, influencer campaigns have gained considerable relevance in digital marketing, boosting brands of all sizes and sectors. With the growth of niche content creators, the success of these collaborations goes far beyond major celebrities. According to the Annual Influencer Marketing Report by HypeAuditor, micro and nano influencers have highly engaged audiences and are […]
AI Image Creation in Buzzmonitor
With artificial intelligence, Buzzmonitor is becoming more complete! 🥳 Our Scheduling module now has new features to further optimize content production. These include: Generate Content, Generate Image, Improve Writing, Shorten Text, and Lengthen Text. Generate Content: With the help of artificial intelligence, you can write a content idea and ask GPT to create a post […]
Changes to Comment Collection on Facebook: Understand What’s Happening
If you use Buzzmonitor’s monitoring module to track data from Facebook pages you don’t manage, you may have noticed a change in public comment collection. Since 08/19, Meta’s API has imposed new restrictions, limiting the way comments are collected. Let’s break down what has changed and how it affects your monitoring: What Has Changed in […]
Bluesky and Threads in Buzzmonitor!
This month we have some exciting news for you! Threads and Bluesky are now available on Buzzmonitor, alongside other platforms like Facebook, X, Instagram, TikTok, YouTube, App Store, Google Play, LinkedIn, and more. To provide some context, let’s take a closer look at each of these social networks: Bluesky: The Network Most Similar to X/Twitter […]
Discover Two New Social Networks: BlueSky and Threads
Brands and consumers in Spain and LATAM are exploring new social networks, such as Bluesky and Threads, platforms that have seen strong adoption in Brazil due to the blocking of X (formerly Twitter) in the country. Each of them presents unique features and specific challenges for brands, and Buzzmonitor is already studying them to ensure […]
How Can Brands Use Memes in Their Communication Strategy?
Do you know that moment when you’re scrolling through your social media feed, and suddenly, a meme pops up that makes you laugh? These humorous moments have a greater impact than you might think. Memes not only bring joy but also play a strategic role in brand communication. According to research by the Z Institute, […]
Buzzmonitor and Grupo Trigo: Crisis Management and Efficient Social Media Monitoring
With the speed at which information spreads on the internet, brand reputations are increasingly vulnerable and volatile. Being prepared for a potential brand crisis on social media is essential to maintaining a positive company image. This is what led Grupo Trigo to seek out Buzzmonitor. Grupo Trigo is a holding company that manages nearly 600 […]