Brands and consumers in Spain and LATAM are exploring new social networks, such as Bluesky and Threads, platforms that have seen strong adoption in Brazil due to the blocking of X (formerly Twitter) in the country. Each of them presents unique features and specific challenges for brands, and Buzzmonitor is already studying them to ensure that no social network is left out of digital strategies.
Threads: Meta’s Bid to Win Over X’s Audience
Threads, launched by Meta, stands out for its integration with Instagram, making it easy to transition interactions to a platform focused on quick and direct conversations. Currently, it boasts 168 million users and leverages Instagram connections, offering a familiar environment and robust privacy controls. However, the average session time is relatively low, and there are no trending topics, which could limit brand interactions with the public and the ability to quickly identify the most discussed topics.
Bluesky: The Innovative Alternative Promising More Freedom
Bluesky, created by Jack Dorsey, has 7 million users (4 million of whom are in Brazil) and offers a decentralized environment that gives users greater control over their data. The platform focuses on personalization, allowing the creation of specific feeds for niche interests, which is highly advantageous for brands looking to explore more segmented audiences. The average time spent on Bluesky is 13 minutes, higher than on Threads, suggesting a more engaged audience.
The interface is quite similar to Twitter’s, as Bluesky was integrated into that platform before becoming independent in 2022. This makes the visual experience very similar, facilitating adaptation.
Which One to Choose?
The choice between these platforms depends on the brand’s goals. Threads is ideal for those with an established presence on Instagram, while Bluesky may be an attractive option for those seeking innovation and greater content control.
We recommend trying both platforms, monitoring performance, and adjusting strategies based on audience interaction levels to make the best decisions for your brand.
Comparison Table
Source: Elife
Threads and Bluesky are already available on Buzzmonitor, along with other platforms like Facebook, X, Instagram, TikTok, YouTube, App Store, Google Play, and LinkedIn, to monitor your profiles and manage your customer support. Learn more about what you can do on each platform here.
Would you like to stay up-to-date on social media? Check out our blog and stay tuned for future updates and new features.
