Artificial Intelligence for Social Media: The Essential Strategy to Boost Your Digital Presence
Artificial intelligence is transforming how businesses operate on social media, helping to improve engagement, personalization, and campaign efficiency. Integrating artificial intelligence into social media not only enhances analytics but also uncovers deep audience insights, predicts trends, and creates more relevant experiences for consumers. With AI, it’s possible to automate processes, identify behavioral patterns, and make […]
Videos Are Now the Main Format in Brands’ Social Media Posts
Buzzmonitor analyzed 9.2 billion posts on Instagram, X, YouTube, and Facebook since 2020 to understand how brand post formats on social media have evolved over this period. The data collected complies with each platform’s data gathering rules and privacy restrictions. According to the study, video posts published by product and service brands have increased over […]
Comprehensive Guide | What Should Be Included in Social Media Reports?
Content analysis is a crucial part of any social media marketing strategy. In a landscape where thousands of people interact daily, understanding the content they consume is essential to establishing effective communication and developing strategies that meaningfully reach the target audience. In this context, social media reports play a fundamental role. They provide valuable insights […]
Pan Lovers: How Panvel Improved Its SLA by 75% and Built Customer Loyalty
The Panvel Group is a Brazilian pharmacy network with over 600 branches across the country. In addition to pharmaceuticals, Panvel stands out in beauty and cosmetics products and has its own brand for personal care. The group has always maintained high standards of customer service in its stores, but it saw an opportunity to enhance […]
How to monitor competitors and benchmark on social media
Monitoring competitors on social media is an essential strategy for companies looking to stand out in an increasingly competitive digital environment. This practice not only allows you to keep track of your main competitors’ actions, but also helps identify emerging trends, discover new growth opportunities, and adjust your campaigns more accurately. With social media benchmarking, […]
How to Use Social Listening for Influencer Management
In recent years, influencer campaigns have gained considerable relevance in digital marketing, boosting brands of all sizes and sectors. With the growth of niche content creators, the success of these collaborations goes far beyond major celebrities. According to the Annual Influencer Marketing Report by HypeAuditor, micro and nano influencers have highly engaged audiences and are […]
AI Image Creation in Buzzmonitor
With artificial intelligence, Buzzmonitor is becoming more complete! 🥳 Our Scheduling module now has new features to further optimize content production. These include: Generate Content, Generate Image, Improve Writing, Shorten Text, and Lengthen Text. Generate Content: With the help of artificial intelligence, you can write a content idea and ask GPT to create a post […]
Changes to Comment Collection on Facebook: Understand What’s Happening
If you use Buzzmonitor’s monitoring module to track data from Facebook pages you don’t manage, you may have noticed a change in public comment collection. Since 08/19, Meta’s API has imposed new restrictions, limiting the way comments are collected. Let’s break down what has changed and how it affects your monitoring: What Has Changed in […]
Bluesky and Threads in Buzzmonitor!
This month we have some exciting news for you! Threads and Bluesky are now available on Buzzmonitor, alongside other platforms like Facebook, X, Instagram, TikTok, YouTube, App Store, Google Play, LinkedIn, and more. To provide some context, let’s take a closer look at each of these social networks: Bluesky: The Network Most Similar to X/Twitter […]