Influencer Marketing Guide: Everything You Need to Know
Influencer marketing has become one of the most powerful strategies for marketing professionals, especially in advertising agencies. With the rise of social media, influencers have a significant impact on how consumers perceive brands and make purchasing decisions. While traditional media used to be the main focus for advertisers, influencer marketing opportunities are now on brands’ […]
How to Increase Your Agency’s Revenue with Buzzmonitor
Efficient social media management is essential for agencies looking to increase their recurring revenue. Buzzmonitor, with its advanced functionalities, offers a comprehensive platform to monitor, analyze, and manage social media, while also facilitating multi-channel support. But how can these tools help your agency grow? Discover the main benefits that can revolutionize your strategy and increase […]
Trento Case: Market Opportunities with Social Media Monitoring
There are many applications of social media monitoring that can help brands prevent crises, track what consumers say about their products, detect areas for improvement, and also map opportunities. It’s about this last scenario that we will talk about today, with a practical example from Mestiça Propaganda for Trento. Challenge Mestiça Propaganda, responsible for managing […]
Social Listening: What It Is, How It Works, and What It’s For
There’s a secret to staying ahead of your competition and connecting better with your audience. Today, we’ll talk about a fundamental tool for digital marketing: Social Listening. What is it, how does it work, and what is it for? What is Social Listening? First, what is Social Listening? In simple terms, it’s the process […]
What is Omnichannel Customer Service and What Are Its Advantages?
Omnichannel customer service is a strategy that unifies all of a company’s service channels, gathering customer information into a single view and providing a smoother experience for the customer. Omnichannel interconnects channels like online chat, social media, phone, email, and in-person service, allowing customers to transition between them seamlessly and without having to repeat information. […]
Buzzmonitor and Stone Co Case: Centralized Social Media Management
If you work in marketing and social media management, you have likely faced doubts about how to manage your team’s resources. How to manage multiple social media accounts? What times demand higher traffic? Which channels and clients to prioritize in social media customer service? These are important decisions that directly impact your brand. Today, you’ll […]
The Revolution of Artificial Intelligence in Social Listening: A Critical Analysis of Buzzmonitor
*The following information was published in an article by the Peruvian Marketing Society. Artificial intelligence (AI) has become an indispensable tool in the realm of digital monitoring and analysis, radically transforming the way companies interact with and understand their consumers. Currently, AI-powered tools offered on the market are not just technological advancements; they are true […]
AI Insights: Social Media Reports with ChatGPT Insights
What was good just got even better with the arrival of the AI Insights button in Buzzmonitor! Another AI feature to optimize the routine of social media professionals, agency experts, and data intelligence specialists. How does it work? In your Social Media, Listening, or Customer Service report, just click the AI Insights button to access […]
Comprehensive Guide | What Should Be Included in Social Media Reports?
Content analysis is a crucial part of any social media marketing strategy. In a landscape where thousands of people interact daily, understanding the content they consume is essential to establishing effective communication and developing strategies that meaningfully reach the target audience. In this context, social media reports play a fundamental role. They provide valuable insights […]