Discover Two New Social Networks: BlueSky and Threads
Brands and consumers in Spain and LATAM are exploring new social networks, such as Bluesky and Threads, platforms that have seen strong adoption in Brazil due to the blocking of X (formerly Twitter) in the country. Each of them presents unique features and specific challenges for brands, and Buzzmonitor is already studying them to ensure […]
How Can Brands Use Memes in Their Communication Strategy?
Do you know that moment when you’re scrolling through your social media feed, and suddenly, a meme pops up that makes you laugh? These humorous moments have a greater impact than you might think. Memes not only bring joy but also play a strategic role in brand communication. According to research by the Z Institute, […]
Buzzmonitor and Grupo Trigo: Crisis Management and Efficient Social Media Monitoring
With the speed at which information spreads on the internet, brand reputations are increasingly vulnerable and volatile. Being prepared for a potential brand crisis on social media is essential to maintaining a positive company image. This is what led Grupo Trigo to seek out Buzzmonitor. Grupo Trigo is a holding company that manages nearly 600 […]
Influencer Marketing Guide: Everything You Need to Know
Influencer marketing has become one of the most powerful strategies for marketing professionals, especially in advertising agencies. With the rise of social media, influencers have a significant impact on how consumers perceive brands and make purchasing decisions. While traditional media used to be the main focus for advertisers, influencer marketing opportunities are now on brands’ […]
How to Increase Your Agency’s Revenue with Buzzmonitor
Efficient social media management is essential for agencies looking to increase their recurring revenue. Buzzmonitor, with its advanced functionalities, offers a comprehensive platform to monitor, analyze, and manage social media, while also facilitating multi-channel support. But how can these tools help your agency grow? Discover the main benefits that can revolutionize your strategy and increase […]
Trento Case: Market Opportunities with Social Media Monitoring
There are many applications of social media monitoring that can help brands prevent crises, track what consumers say about their products, detect areas for improvement, and also map opportunities. It’s about this last scenario that we will talk about today, with a practical example from Mestiça Propaganda for Trento. Challenge Mestiça Propaganda, responsible for managing […]
Social Listening: What It Is, How It Works, and What It’s For
There’s a secret to staying ahead of your competition and connecting better with your audience. Today, we’ll talk about a fundamental tool for digital marketing: Social Listening. What is it, how does it work, and what is it for? What is Social Listening? First, what is Social Listening? In simple terms, it’s the process […]
What is Omnichannel Customer Service and What Are Its Advantages?
Omnichannel customer service is a strategy that unifies all of a company’s service channels, gathering customer information into a single view and providing a smoother experience for the customer. Omnichannel interconnects channels like online chat, social media, phone, email, and in-person service, allowing customers to transition between them seamlessly and without having to repeat information. […]
Buzzmonitor and Stone Co Case: Centralized Social Media Management
If you work in marketing and social media management, you have likely faced doubts about how to manage your team’s resources. How to manage multiple social media accounts? What times demand higher traffic? Which channels and clients to prioritize in social media customer service? These are important decisions that directly impact your brand. Today, you’ll […]